RIK CORDERO

is a commercial director and professional confidence dispenser from NYC.

About

Fredric Joseph “Rik” Cordero was born and raised in Queens, New York and is known for applying unusual, non-traditional shooting methods in his work. He was nominated for Video Director Of The Year at the 2009 BET Awards and was the recipient of the Best Film Award for his feature film, “Inside A Change” which made its world premiere at the 2009 HBO New York International Latino Film Festival. In 2010, Cordero was seen in Sprite’s print and television ads for their “Spark” campaign. The ads featured him as a Hollywood director discovering inspiration in very unlikely ways. He recently wrapped his latest feature “Starla”, a thriller executive produced by Chris Robinson and “The World Is Watching”, a documentary about the culture of New York City high school basketball produced by Nike and narrated by Spike Lee. In 2011 Cordero was a featured director for SHOOT Magazine’s 9th Annual New Director’s Showcase held at the DGA Theater and was also a recipient of an American Advertising Federation Mosaic Award for the US Marine Corps “Where I’m From” national campaign (JWT/Uniworld). He is currently the executive producer of Channel Three/21, a YouTube partner channel with over 65 million views, a commercial director for Robot Films, and was recently named one of the 100 Most Influential Artists of the Complex Decade by Complex Magazine.

Recognition

  • Named one of the 100 Most Influential Artists of the Complex Decade – Complex Magazine 2012
  • 2011 American Advertising Federation Mosaic Award for “Where I’m From” – US Marine Corps Campaign
  • Selected Director for 2011 SHOOT Magazine 9th Annual New Directors Showcase
  • Selected as featured talent for Sprite’s cinema and television ads for their global “Spark” campaign in 2010
  • Best Film Award at 2009 HBO New York International Latino Film Festival for “Inside A Change”
  • Video Director Of The Year Nominee at 2009 BET Awards
  • Best Director Award at 2007 No Exit Music Video Festival for “I’ve Been Lost” – Plus/Minus
  • Best Music Video Award at 2006 New York Asian American International Film Festival for “I’ve Been Lost” – Plus/Minus
  • Best Music Video Award at 2005 New York Asian American International Film Festival for “Park, Park – The Mighty Sweet
  • NYIT SOURCE (Symposium on Undergraduate Research and Creative Expression) Award for “Ducksauce” Senior Thesis Animation (2002)

For Videos/Commercials in the US: robin@thisisfrank.com
For Videos/Commercials in Canada: ruiz@madrukent.com
Company Site: three21media.com
YouTube: channelthree21.com
Twitter: twitter.com/rikcordero